- A music video generally can be a non-linear or a linear narrative.
- A music video can also be closed or open.
- With a narrative there is a beginning, middle and an end.
- The events must make sense to the audience
- It must be suggestive or at least imply what the intended reading is
Conventions of a group performance music video
- Generally there is a performance in the music video, where the audience sees the band either lip syncing or we see them on stage performing.
- Mimed playing of instruments
- Close-up shots of the singers face and the instruments being played
- Unusual camera shots; for example low close angles of the instruments
- Crane shots over the audience
Conventions of a solo performance music video
- Close-ups of the singer; emphasising them and that they are the main focus of the video
- A dance routine involved to bring the audience's attention
- First person mode of address so that the audience feels a connection with he singer and gets involved
- Often cutting between performance and narrative so that the audience want to keep watching
Star image
- Certain profit stars will be selected and manufactured for the record label.
- We are able to connote the meta narrative in music videos - this is where we are able to identify a stars personality and apply it to the music video.
- stars such as; Madonna and Micheal Jackson were manufactured to be marketed in a certain way so that their record label could gain a profit
No comments:
Post a Comment