Target Audience Research

Moose Blood don't have a YouGov page but from my experience of the band, a similar band to them are Brand New - another pop punk band. However, Brand New were mostly popular in the 90's and 2000's. Moose Blood have a young fan base that on average range from 16-24 and female.

Demographic of the Target Audience of Brand New/Moose Blood

Relevant interests including: movies, video games, and sex and relationships. I can use this research to my advantage and include some of these hobbies to relate to the audience. For example, I could attempt to use some movie famous movie references in my video, for example the high angle shot in American Beauty' shot in 'American Beauty' (Moose Blood repeatedly reference American Beauty in other songs). Secondly, I could use the aspect of sex and relationships as the main theme of the video is about a relationship. Another notable thing would be that they are fairly heavily weighted to left wing politics, therefore the video would have to apply to this audience and potentially be more socialist in the way it is presented and possibly even marketed.

American Beauty high angle shot

Furthermore, because pop punk was at its prime in the 90's a lot of the fans from then still listen to new pop punk bands now as a reminiscence of their youth. For this reason, the video should also take into account the older consumers from the ages 30-50. The references to famous movies will address this audience but also the fact that the shot lengths are quite long and therefore easier to follow and they also follow a narrative.

An example of an older consumer of Brand New/Moose Blood