The colour scheme of the magazine advert correlates directly with the digipak's colour scheme. The background is minimalistic using only three alternating colours in text and no image of the band. But instead shows the band logo as the focal point of the advert - this is the same in the digipak. Other magazine adverts have done something similar, for example, punk rock band 'Green Day' and also 'Foo Fighters'. Conventionally, I have also made the name of the band the biggest text on the advert and the name of the album underneath the band in a smaller font. As I have seen on other magazine adverts in a similar genre (Biffy Clyro - Mountains). The information about the date of release was found in the bottom half of the advert, along with the possible ways of accessing the music. Furthermore, I also decided to use another magazine advert convention of having the record label displayed somewhere on the advert, either by name or logo. Finally, I added the website for the band/record label in a white font that contrasted to the colour scheme that I was using throughout.
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