Monday 13 March 2017

Production Diary

08/03
I set up with my Canon 70D with a fig rig at home with the intention of filming a panning sunset from my the roof of my house. I was successful and managed to get 2 minutes of footage to edit down. In the end I chose 4 seconds of that footage to use as the opening shot.

09/03
Today I spent 2 hours filming around Ilkley Moor. I went up with the intention of getting footage that I can use as 'filler' footage because I had come to the conclusion that the shots I had already used were too long as the average length of the shots were around 6 seconds. I started at 'The Tarn' and shot close-up panning shots of the water ripples and natural imagery such as the ducks. As I walked round 'The Tarn' I also managed to get a lens flare through the trees. But unfortunately even though I was using a fig rig, my footage was too shaky when I came to edit it. I carried on round 'The Tarn' and took a still image for my digipak as it would be higher quality than filming it. However, I then also filmed the same shot so I could relate my music video to my digipak directly. Then we headed up towards the moor. The shots on the way up did not have the vibrant colours that I intended them to have and I therefore did not use them. As we got further up the moor I continued to take shots but due to the weather and conditions of the ground, it was too slippy and uneven to have many stable and usable shots. Finally, we got to a second tarn and I took a secondary lens flare shot. Also, because the song name is 'Shimmer', I got more shots of the sun reflecting off of the water, one was intended to be a 'filler' shot and the other was the final shot of the video. I am unsure on the lens flare shot, however, the shimmer shot turned out really clear.

12/03
At around 5pm, just as the sun was getting low, I took my filming equipment up to Burley-in-Wharfedale's Nature Reserve: Canon 70Dfig rig and a tripod. I set my Canon 70D on the fig rig and took shots of the sunlight coming through the trees on the way in to the Nature Reserve to get a few lens flare shots. I stopped at a few locations to get theses lens flare shots but I did not use them all. I was walking up to the bench at which I filmed my actor and I saw some flowers that were perfectly positioned facing slightly away from the sun so I could get a panning shot with the sun behind them. I eventually got to the bench and set my camera up on the tripod and attempted filming my original plan of filming a medium shot of me sat on the bench lip-synching. But in reality it did not look the same as I imagined so I zoomed in closer and had a medium close-up of me lip-synching on the bench (also in the first third of the frame). Finally, just before sun (my only source of light) went behind the trees I took an extreme close-up shot of the barley that was growing near the bench, blowing in the wind and with the sun in the background.

21/03
I began my filming in my house where I got push focus shots of fairly lights set up on a large mirror.  I then filmed the horizontal medium shot of me lip-synching on the sofa. I did not use any natural lighting as I wanted it to have the effect of being in the evening. That night I took the Canon 70D and a tripod out to the location of the 'cobbled street' but there weren't any suitable local cobbled streets so I settled for a regular paved street that was well lit with street lights. I filmed a few shots, the first being the close-up of my feet walking from left to right across the frame. Then across the same location I shot medium to long shot walking down the road and then a different angle of a long to medium shot walking up the road. After this, I moved to a wall that was lit by multiple high angle white lights. Here I shot a medium shot where the focus was me in the final third of the frame looking pensive, smoking a cigarette. Finally, the most difficult shot was a lip-synching shot that involved smoke. I shot my mouth at an extreme close-up attempting to lip-sync while the smoke slowly flows out of my mouth. But instead I may change the shot to slow motion of the smoke leaving my mouth without the lip-synching depending on how it appears in post production.

04/04
To finalise my production process, my actress and I went to the Cow and Calf car park at 9 o'clock on a clear night. I faced my car towards any light to make sure there was no light behind it and therefore the silhouetted effect would appear much clearer. I set up my tripod around 10m away from the car to make sure it was a long shot and got my whole body in the shot. Then I set the camera on auto focus so when I moved around in the dark, it would perform a push pull focus effect. I placed my amp on the ground and plugged my guitar into it and did a few test shots to make sure it was framed right and to view the lighting. I shot it twice, once with fog lights and headlights, and one with just the headlights. I decided to go with the one with only the headlights as they projected more light and was therefore better for a silhouette.

Tuesday 7 March 2017

Magazine Advert


The colour scheme of the magazine advert correlates directly with the digipak's colour scheme. The background is minimalistic using only three alternating colours in text and no image of the band. But instead shows the band logo as the focal point of the advert - this is the same in the digipak. Other magazine adverts have done something similar, for example, punk rock band 'Green Day' and also 'Foo Fighters'. Conventionally, I have also made the name of the band the biggest text on the advert and the name of the album underneath the band in a smaller font. As I have seen on other magazine adverts in a similar genre (Biffy Clyro - Mountains). The information about the date of release was found in the bottom half of the advert, along with the possible ways of accessing the music. Furthermore, I also decided to use another magazine advert convention of having the record label displayed somewhere on the advert, either by name or logo. Finally, I added the website for the band/record label in a white font that contrasted to the colour scheme that I was using throughout.

Thursday 2 March 2017

Digpak Process




Original Digipak Template
I downloaded a standard digipak template and imported it into Adobe Illustrator.


Digipak With Background
I then created a square using the Rectangle Tool and filled it in with the pink colour I wanted by using a Digital Colour Meter and adjusting the colours on the RGB scale.


Album Title and Band name (Front Panel)
I went on to dafont.com and found two fonts that I felt fit the theme of my digipak. The album title 'Blush' is in a bold font that stands out and compliments the pink background. It could be classified as  an American style stencil font as 60's America was an inspiration for the design. The band name 'Moose Blood' is in the same vein, I used a light blue in contrasting gentle, handwritten font that reflects a font that the band used to use on their merchandise.

Track List (Reverse Panel)
On the reverse panel I have the track list in black and in the same font as the band name down the centre of the panel. I did this using the Type Tool, and the Fill Tool to colour the text.

Band Logo Added (Front Panel)
Using the Line Tool I traced the band logo for the straight lines. However, I had to use the Ellipse Tool to do the teardrop shape. From there, I edited an image of a live performance of the band on Adobe Photoshop and imported it to Adobe Illustrator. I used the hollow logo to use as a stencil to cut out from the image and leave me with a filled in logo using my image.

Band Logo Added (Reverse Panel)
I simply copy and pasted my previously created outline of my logo onto the reverse panel and adjusted the scale.

Licensing Information and Barcode Added (Reverse Panel)
I found a .png image of Moose Blood's record label 'Hopeless Records' and imported it into Adobe Illustrator and using conventions I had researched I placed it on the left of the licensing information (that I also based upon research I had done of other licensing information). Finally, I found a font that creates barcodes with text and used a band themed barcode.

Spine of Digipak
I created another rectangle using the Rectangle Tool and used the Fill Tool to make it black. From here I used the Type Tool to create text and adjusted the text's RGB scale to be the same blue as the blue in the band name on the front panel. I placed the text to be able to read when the album is face up as I had read that this was the true way to place text on a spine.

Inside Panels of Digipak

I researched all the lyrics of the songs on the album and wrote them out in the another font that I found on dafont.com that fit the gentle theme of the digipak.

Full Basic Digipak

Full Digipak Without Inside Panel Details

During filming I took a still image of a shot that I had just finished shooting. I then took this image and edited it on Adobe Photoshop to make it black and white and using the colour guide I made sure that the black was absolute black and that the white was absolute white. I then imported the image from Photoshop and on to Adobe Illustrator to take the place of the black background I had previously.
Complete Inside Digipak

I then brought the text layer forward so it was on top of the image.
Complete Full Digipak

Wednesday 1 March 2017

Shooting Schedule

I made my shooting schedule for my production using the Calendar app on my phone (Samsung)
All March Filming Dates
All April Filming Dates