Tuesday, 29 November 2016

Shimmer Animatic

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Thursday, 24 November 2016

Lyrics Sheet: Shimmer

It's been a while since I saw you
You don't look the same
You taste different too


Would you even recognise me
If you saw me walking down that cobbled street?
We can start again
You know it's for the best
We can't just be friends
That share a bed


It's been a while since I saw you
You don't look the same
You taste different, too





Tuesday, 22 November 2016

Artist Research: Moose Blood

The Background

Moose Blood are a self-proclaimed Emo-Punk band formed in Canterbury, Kent in 2012. In many of their songs they reference inspirations such as Brand New - a band that were 'big' in the Pop-Punk scene in the 90's and early 2000's. Also in their first album there were more references to other bands that influenced them in the 2000's such as Saves the Day and Say Anything.

When they formed in 2012 they released a demo for the song 'Bukowski' which became one of their most popular songs even currently.



After this, they worked on an EP named 'Moving Home', this contained: an instrumental that opened the EP called 'My Own Boat', 'Evening Coffee', the title track 'Moving Home', 'Carbis Bay', 'Drive' and finally the reworked version of 'Bukowski'. Their sound in this EP is very raw and is not altered much in post-production. Shortly after this, they also released two songs as singles 'Boston' and 'Orlando'.
                                       




November 2013, they collaborated with another small band 'Departures' to make a second EP, 'Departures/Moose Blood Split EP'. The only two songs from Moose Blood are 'Stay Here' and 'Girl'.


In 2014 they signed to No Sleep Records, a record company that many large punk bands such as Blink-182 have been signed to at some point in their careers. At the end of 2014 they went to the base of No Sleep in LA released their first album 'I'll Keep You In Mind From Time to Time'. It was well received in the US, it came in at number 9 on Rock Sound's 'Top 50 Albums of the Year' list and 45 in the US Billboard Heatseekers Albums.


More recently in 2016 they announced that they had signed to Hopeless Records for their new album. Their second album, titles 'Blush' is much less raw as they have a higher budget, this also means that the chances are that budget would also reflect in their music video productions but I do not have that budget as an A Level student.



Marketing

Moose Blood often use social media to market their products to their audience and also attempt to reach a wider audience, as they are still a new 'up and coming' band in the punk scene. They market from Facebook, Twitter and Instagram.

Moose Blood Marketing on Facebook

Moose Blood Marketing on Twitter


Moose Blood Marketing on Instagram



Previous Music Videos

Gum

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  • Narrative storyline that does not directly link to the lyrics.
  • Artist is included in the video, live performance.
  • A few of the shots relate to the lyrics but for the majority it is concept.
  • Within the video there are links to the band's own merchandise but other than that, there don't seem to be other intertextual links.
  • Throughout the video, there are no attempts to interact with the audience.
  • The actors in the video aren't famous but are still the centre of the shots, the band feature for approximately 31 shots in the whole video.
  • The video is of a medium pace, the average shot length is around 4 seconds in the first section. But after the first chorus, the shots shortened to an average of 2 seconds.
The elements I will most likely take from this is the idea of a narrative, however my narrative will almost entirely directly link to the lyrics. Also, the ratio of the narrative to the performance on screen.

Cheek

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  • The video is entirely concept and only contains live performance, this is similar to other videos of theirs, such as Swim Down, Bukowski and Boston.
  • All of the video is revolved around the artist being the centre of each shot.
  • Because the video is a concept live performance, the visuals don't at all connect to the lyrics.

Monday, 14 November 2016

Change In Concept: 'Menswear' to 'Shimmer'

My original idea to make a music video for the song 'Menswear' by The 1975 hasn't worked out as the locations I intended to use are not accessible. For this reason I am changing songs to a new concept, 'Shimmer' by the emo-punk band 'Moose Blood'.


My idea for this video is a guy who is missing an ex-girlfriend, the video shows close-up and extreme close up shots of the girl in environments such as wooded areas, the moors and in a bedroom. In between these shots I will have takes of the guy (potentially the lead singer of the song) walking down a dimly lit cobbled street - as mentioned in the song. I will also have the guy laying on the sofa, lip-synching with the lyrics at that point in the song. At the same time he will be staring out of the window at a street light outside - the camera will be at a low angle that shows the 'protagonists' face and the street light in the same shot. I am not 100% that this narrative is the intended meaning of the song but it is the narrative I have created in my head. At the end of the song there is a gap in the song where I wish to have a faded blackout. When the heavier music drops back in, I am going to have car headlights behind the lead singer with a guitar playing the 'riff' and moving in time with the music. Up until the last line of the lyrics where it cuts to the lead singer stood in-front of the headlights and the girl walks into the centre of the shot to meet the guy. As the music fades out, the shot will fade out.


Friday, 11 November 2016

Target Audience Questionnaire










Target Audience Research Analysis

100% of the respondents from my questionnaire were actively interested in music music videos and in the age range of 16-24. Therefore making all of their responses valid to my research.

Firstly, 40% of the people had Pop as their favourite genre of music, same for Rock. However, only 20% preferred the Indie genre. This means I may have to adapt my music video to contain more Pop and Rock themes rather than Indie. I could have sections in black and white and sections with bright colours.


Secondly, 100% of respondents access music videos from the internet, this suggests that they are involved in technology and can relate to that aspect of life. Therefore I should attempt to include technology within my video. I should also make sure that this video is accessible on the internet, for example on YouTube.


Additionally, 60% of respondents prefer narrative music videos to concept videos. This isn't an overwhelming majority and therefore I could attempt to include both concept and narrative elements in my video. Maybe I will deviate slightly from the meaning behind the video to display some conceptual ideas within that.




Finally, my narrative video will relate to the lyrics because it is easier to create a narrative based upon a narrative that is already being told, plus, 100% of respondents prefer music video visuals that are related directly to the lyrics.