Showing posts with label Music Video. Show all posts
Showing posts with label Music Video. Show all posts
Wednesday, 19 April 2017
Evaluation Question 3
What Have You Learnt From Your Audience Research?
Throughout the process of making my music video and digipak I have continuously obtained audience feedback from my target audience using Survey Monkey. Survey Monkey is a website that allows you to create your own surveys and questionnaires and share them with whoever you would like.
Target Audience
From my audience research already knew that my primary target audience was going to be females aged between 16 and 24. However, I also had a secondary target audience of all genders aged between 30 and over. I aimed to get my research from mainly my primary target audience, whilst also attempting to gain some knowledge about my secondary target audience's views as well.
Music Video
100% of the respondents of my questionnaires were in my target audience age range 50% were female and 50% were male. Therefore all were viable respondents for my research.
The way I decided to choose what kind of music video to do, I first analysed the preferred music genre of all my respondents. A total of 80% of respondents chose either Rock or Pop music and the cross over between the combination of the two and the song I chose had many similarities. All of the respondents were aware of the combination of narrative and concept in my music video and all of them understood the narrative fully and one highlighted that the concept in the nature shots linked well with the previous me videos she had seen before. However, one did not fully understand why the nature shots and described them as "random". This wasn't the case from the rough cuts though, when I did my first questionnaire for the first rough cut some people did not fully understand the narrative. I was having a conversation with one of the respondents and they were saying that they did not pick up that these two people really had a relationship and loved each other because there was no evidence of that. I went out and did extra filming with my actor to film us having fun as you would see in home footage of a relationship and it proved to work. Further feedback from the first few rough cuts were that they felt like the last section with the guitar dragged on. I decided I should be more creative with that section. First I added the over layered clips over the top but the response was that it had improved but it still wasn't as climactic as they expected it to be - and to be honest it wasn't as climactic as I intended it to be. This was when I got the idea to add a strobe effect that could be seen in Moose Blood's live shows when they play this particular song. This links back to my audience research where I discovered that the audience enjoy live performance not only in the music videos but also going to live gigs.
Ancillary Products
I did not receive as much feedback as I would like to have done on my ancillary products as I spent a lot of the time on detail rather than checking for feedback along the way. However, all the feedback I did receive regarding my ancillary products revealed that both my magazine advert and my digipak were very minimalistic. One female respondent who was a fan of Moose Blood picked out the lyrics on the inside cover of my digipak and thought it was really interesting and creative to see the lyrics of each song printed out on a product. Furthermore, that same respondent recognised 'Rocksound Magazine' and thought that the addition of brands recognisable in the punk community made the advert appear to be genuine. Another respondent appreciated the clear link between the digipak and magazine ad in terms of colours and the logo. They said "at a glance it looks like a side project of the band." Considering I was influenced by previous projects from the band and the trends of other bands, this was a compliment to the professional minimalistic look I wanted each product to display. I asked one person who was part of my secondary target audience what they thought of the products. They much preferred the aesthetic of the digipak as it looked more 'old school' punk from the colourful themes with the use of dark images to contrast this. However, there was only colour in the magazine advert and it felt too "Poppy". Conversely, they did like the retro feel it had to it. Luckily, this was the American direction I wanted to take the magazine advert because it appealed to the younger primary target audience respondents I spoke to. One thing I now retrospectively wish I had asked my audience is "what do the products most make you think of?" in the hope I could have had a much better idea of whether or not I achieved the 50's American theme.
Throughout the process of making my music video and digipak I have continuously obtained audience feedback from my target audience using Survey Monkey. Survey Monkey is a website that allows you to create your own surveys and questionnaires and share them with whoever you would like.
Target Audience
From my audience research already knew that my primary target audience was going to be females aged between 16 and 24. However, I also had a secondary target audience of all genders aged between 30 and over. I aimed to get my research from mainly my primary target audience, whilst also attempting to gain some knowledge about my secondary target audience's views as well.
Music Video
100% of the respondents of my questionnaires were in my target audience age range 50% were female and 50% were male. Therefore all were viable respondents for my research.
The way I decided to choose what kind of music video to do, I first analysed the preferred music genre of all my respondents. A total of 80% of respondents chose either Rock or Pop music and the cross over between the combination of the two and the song I chose had many similarities. All of the respondents were aware of the combination of narrative and concept in my music video and all of them understood the narrative fully and one highlighted that the concept in the nature shots linked well with the previous me videos she had seen before. However, one did not fully understand why the nature shots and described them as "random". This wasn't the case from the rough cuts though, when I did my first questionnaire for the first rough cut some people did not fully understand the narrative. I was having a conversation with one of the respondents and they were saying that they did not pick up that these two people really had a relationship and loved each other because there was no evidence of that. I went out and did extra filming with my actor to film us having fun as you would see in home footage of a relationship and it proved to work. Further feedback from the first few rough cuts were that they felt like the last section with the guitar dragged on. I decided I should be more creative with that section. First I added the over layered clips over the top but the response was that it had improved but it still wasn't as climactic as they expected it to be - and to be honest it wasn't as climactic as I intended it to be. This was when I got the idea to add a strobe effect that could be seen in Moose Blood's live shows when they play this particular song. This links back to my audience research where I discovered that the audience enjoy live performance not only in the music videos but also going to live gigs.
Ancillary Products
I did not receive as much feedback as I would like to have done on my ancillary products as I spent a lot of the time on detail rather than checking for feedback along the way. However, all the feedback I did receive regarding my ancillary products revealed that both my magazine advert and my digipak were very minimalistic. One female respondent who was a fan of Moose Blood picked out the lyrics on the inside cover of my digipak and thought it was really interesting and creative to see the lyrics of each song printed out on a product. Furthermore, that same respondent recognised 'Rocksound Magazine' and thought that the addition of brands recognisable in the punk community made the advert appear to be genuine. Another respondent appreciated the clear link between the digipak and magazine ad in terms of colours and the logo. They said "at a glance it looks like a side project of the band." Considering I was influenced by previous projects from the band and the trends of other bands, this was a compliment to the professional minimalistic look I wanted each product to display. I asked one person who was part of my secondary target audience what they thought of the products. They much preferred the aesthetic of the digipak as it looked more 'old school' punk from the colourful themes with the use of dark images to contrast this. However, there was only colour in the magazine advert and it felt too "Poppy". Conversely, they did like the retro feel it had to it. Luckily, this was the American direction I wanted to take the magazine advert because it appealed to the younger primary target audience respondents I spoke to. One thing I now retrospectively wish I had asked my audience is "what do the products most make you think of?" in the hope I could have had a much better idea of whether or not I achieved the 50's American theme.
Saturday, 15 April 2017
Final Cut
The final cut had a major change in the structure of the video after I had feedback that the narrative wasn't clear. Also, another reasoning for this was that the video appeared to be split up from narrative and aesthetic shots and therefore I attempted to intertwine the two by putting the 'walking down the cobbled street' part in the second time the lyric appeared. Finally, I also added branding to the video as I added text of Moose Blood in a typical font that they have previously used in 3 different colours that appeared on top of different backgrounds during the final section of the strobe effect.
Friday, 14 April 2017
Rough Cut 5
Rough Cut 5
In this rough cut I further focused on the ending. I did another few swap rounds of the overlaying clips but I also added a different structure to the strobe effects nearer the end that I felt matched the music more than what I currently had. I also re-synced the second lip-sync clip because I had feedback that suggested it was not quite synched properly.
Thursday, 13 April 2017
Rough Cut 4
Rough Cut 4
In this rough cut, I focused on the ending of my video. When I added the strobe effect I also wanted to change the overlaying clips to clips that were more appropriate. I experimented with many clips until I found the clips that I felt represented a relationship as I intended.
Wednesday, 12 April 2017
Friday, 7 April 2017
Thursday, 6 April 2017
Monday, 13 March 2017
Production Diary
08/03
I set up with my Canon 70D with a fig rig at home with the intention of filming a panning sunset from my the roof of my house. I was successful and managed to get 2 minutes of footage to edit down. In the end I chose 4 seconds of that footage to use as the opening shot.
09/03
Today I spent 2 hours filming around Ilkley Moor. I went up with the intention of getting footage that I can use as 'filler' footage because I had come to the conclusion that the shots I had already used were too long as the average length of the shots were around 6 seconds. I started at 'The Tarn' and shot close-up panning shots of the water ripples and natural imagery such as the ducks. As I walked round 'The Tarn' I also managed to get a lens flare through the trees. But unfortunately even though I was using a fig rig, my footage was too shaky when I came to edit it. I carried on round 'The Tarn' and took a still image for my digipak as it would be higher quality than filming it. However, I then also filmed the same shot so I could relate my music video to my digipak directly. Then we headed up towards the moor. The shots on the way up did not have the vibrant colours that I intended them to have and I therefore did not use them. As we got further up the moor I continued to take shots but due to the weather and conditions of the ground, it was too slippy and uneven to have many stable and usable shots. Finally, we got to a second tarn and I took a secondary lens flare shot. Also, because the song name is 'Shimmer', I got more shots of the sun reflecting off of the water, one was intended to be a 'filler' shot and the other was the final shot of the video. I am unsure on the lens flare shot, however, the shimmer shot turned out really clear.
12/03
At around 5pm, just as the sun was getting low, I took my filming equipment up to Burley-in-Wharfedale's Nature Reserve: Canon 70D, fig rig and a tripod. I set my Canon 70D on the fig rig and took shots of the sunlight coming through the trees on the way in to the Nature Reserve to get a few lens flare shots. I stopped at a few locations to get theses lens flare shots but I did not use them all. I was walking up to the bench at which I filmed my actor and I saw some flowers that were perfectly positioned facing slightly away from the sun so I could get a panning shot with the sun behind them. I eventually got to the bench and set my camera up on the tripod and attempted filming my original plan of filming a medium shot of me sat on the bench lip-synching. But in reality it did not look the same as I imagined so I zoomed in closer and had a medium close-up of me lip-synching on the bench (also in the first third of the frame). Finally, just before sun (my only source of light) went behind the trees I took an extreme close-up shot of the barley that was growing near the bench, blowing in the wind and with the sun in the background.
21/03
I began my filming in my house where I got push focus shots of fairly lights set up on a large mirror. I then filmed the horizontal medium shot of me lip-synching on the sofa. I did not use any natural lighting as I wanted it to have the effect of being in the evening. That night I took the Canon 70D and a tripod out to the location of the 'cobbled street' but there weren't any suitable local cobbled streets so I settled for a regular paved street that was well lit with street lights. I filmed a few shots, the first being the close-up of my feet walking from left to right across the frame. Then across the same location I shot medium to long shot walking down the road and then a different angle of a long to medium shot walking up the road. After this, I moved to a wall that was lit by multiple high angle white lights. Here I shot a medium shot where the focus was me in the final third of the frame looking pensive, smoking a cigarette. Finally, the most difficult shot was a lip-synching shot that involved smoke. I shot my mouth at an extreme close-up attempting to lip-sync while the smoke slowly flows out of my mouth. But instead I may change the shot to slow motion of the smoke leaving my mouth without the lip-synching depending on how it appears in post production.
04/04
To finalise my production process, my actress and I went to the Cow and Calf car park at 9 o'clock on a clear night. I faced my car towards any light to make sure there was no light behind it and therefore the silhouetted effect would appear much clearer. I set up my tripod around 10m away from the car to make sure it was a long shot and got my whole body in the shot. Then I set the camera on auto focus so when I moved around in the dark, it would perform a push pull focus effect. I placed my amp on the ground and plugged my guitar into it and did a few test shots to make sure it was framed right and to view the lighting. I shot it twice, once with fog lights and headlights, and one with just the headlights. I decided to go with the one with only the headlights as they projected more light and was therefore better for a silhouette.
I set up with my Canon 70D with a fig rig at home with the intention of filming a panning sunset from my the roof of my house. I was successful and managed to get 2 minutes of footage to edit down. In the end I chose 4 seconds of that footage to use as the opening shot.
09/03
Today I spent 2 hours filming around Ilkley Moor. I went up with the intention of getting footage that I can use as 'filler' footage because I had come to the conclusion that the shots I had already used were too long as the average length of the shots were around 6 seconds. I started at 'The Tarn' and shot close-up panning shots of the water ripples and natural imagery such as the ducks. As I walked round 'The Tarn' I also managed to get a lens flare through the trees. But unfortunately even though I was using a fig rig, my footage was too shaky when I came to edit it. I carried on round 'The Tarn' and took a still image for my digipak as it would be higher quality than filming it. However, I then also filmed the same shot so I could relate my music video to my digipak directly. Then we headed up towards the moor. The shots on the way up did not have the vibrant colours that I intended them to have and I therefore did not use them. As we got further up the moor I continued to take shots but due to the weather and conditions of the ground, it was too slippy and uneven to have many stable and usable shots. Finally, we got to a second tarn and I took a secondary lens flare shot. Also, because the song name is 'Shimmer', I got more shots of the sun reflecting off of the water, one was intended to be a 'filler' shot and the other was the final shot of the video. I am unsure on the lens flare shot, however, the shimmer shot turned out really clear.
12/03
At around 5pm, just as the sun was getting low, I took my filming equipment up to Burley-in-Wharfedale's Nature Reserve: Canon 70D, fig rig and a tripod. I set my Canon 70D on the fig rig and took shots of the sunlight coming through the trees on the way in to the Nature Reserve to get a few lens flare shots. I stopped at a few locations to get theses lens flare shots but I did not use them all. I was walking up to the bench at which I filmed my actor and I saw some flowers that were perfectly positioned facing slightly away from the sun so I could get a panning shot with the sun behind them. I eventually got to the bench and set my camera up on the tripod and attempted filming my original plan of filming a medium shot of me sat on the bench lip-synching. But in reality it did not look the same as I imagined so I zoomed in closer and had a medium close-up of me lip-synching on the bench (also in the first third of the frame). Finally, just before sun (my only source of light) went behind the trees I took an extreme close-up shot of the barley that was growing near the bench, blowing in the wind and with the sun in the background.
21/03
I began my filming in my house where I got push focus shots of fairly lights set up on a large mirror. I then filmed the horizontal medium shot of me lip-synching on the sofa. I did not use any natural lighting as I wanted it to have the effect of being in the evening. That night I took the Canon 70D and a tripod out to the location of the 'cobbled street' but there weren't any suitable local cobbled streets so I settled for a regular paved street that was well lit with street lights. I filmed a few shots, the first being the close-up of my feet walking from left to right across the frame. Then across the same location I shot medium to long shot walking down the road and then a different angle of a long to medium shot walking up the road. After this, I moved to a wall that was lit by multiple high angle white lights. Here I shot a medium shot where the focus was me in the final third of the frame looking pensive, smoking a cigarette. Finally, the most difficult shot was a lip-synching shot that involved smoke. I shot my mouth at an extreme close-up attempting to lip-sync while the smoke slowly flows out of my mouth. But instead I may change the shot to slow motion of the smoke leaving my mouth without the lip-synching depending on how it appears in post production.
04/04
To finalise my production process, my actress and I went to the Cow and Calf car park at 9 o'clock on a clear night. I faced my car towards any light to make sure there was no light behind it and therefore the silhouetted effect would appear much clearer. I set up my tripod around 10m away from the car to make sure it was a long shot and got my whole body in the shot. Then I set the camera on auto focus so when I moved around in the dark, it would perform a push pull focus effect. I placed my amp on the ground and plugged my guitar into it and did a few test shots to make sure it was framed right and to view the lighting. I shot it twice, once with fog lights and headlights, and one with just the headlights. I decided to go with the one with only the headlights as they projected more light and was therefore better for a silhouette.
Friday, 10 February 2017
Tuesday, 17 January 2017
Conventions of a Music Video
Conventions of a narrative music video
- A music video generally can be a non-linear or a linear narrative.
- A music video can also be closed or open.
- With a narrative there is a beginning, middle and an end.
- The events must make sense to the audience
- It must be suggestive or at least imply what the intended reading is
Conventions of a group performance music video
- Generally there is a performance in the music video, where the audience sees the band either lip syncing or we see them on stage performing.
- Mimed playing of instruments
- Close-up shots of the singers face and the instruments being played
- Unusual camera shots; for example low close angles of the instruments
- Crane shots over the audience
Conventions of a solo performance music video
- Close-ups of the singer; emphasising them and that they are the main focus of the video
- A dance routine involved to bring the audience's attention
- First person mode of address so that the audience feels a connection with he singer and gets involved
- Often cutting between performance and narrative so that the audience want to keep watching
Star image
- Certain profit stars will be selected and manufactured for the record label.
- We are able to connote the meta narrative in music videos - this is where we are able to identify a stars personality and apply it to the music video.
- stars such as; Madonna and Micheal Jackson were manufactured to be marketed in a certain way so that their record label could gain a profit
Monday, 12 December 2016
Pop Punk Music Video Analysis
- Narrative video that contains live performance from the band in between the narrative.
- Filter applied throughout.
- Some use of first person cinematography but mostly close up shots of the characters.
- Dark theme with it being set in a hospital and about an accidental car accident that results in death
- The visuals throughout almost directly link to the lyrics of the song.
- Based around a live performance style video.
- Cuts between clips of loose links to lyrics. For example, "I just wanna break you down so badly" and there is a nature clip of a lion bringing down a gazelle.
- A lot of the clips relate to nature and animals killing other animals.
- Along with this there is also themes of humans destroying things such as buildings and natural things such as forests and cliff faces.
- Similar to Brand New there is a blueish filter applied to the liver performance sections of the video.
Tuesday, 29 November 2016
Shimmer Animatic
<iframe width="560" height="315" src="https://www.youtube.com/embed/lSsmraTdCf0" frameborder="0" allowfullscreen></iframe>
Thursday, 24 November 2016
Lyrics Sheet: Shimmer
It's been a while since I saw you
You don't look the same
You taste different too
Would you even recognise me
If you saw me walking down that cobbled street?
We can start again
You know it's for the best
We can't just be friends
That share a bed
It's been a while since I saw you
You don't look the same
You taste different, too
Tuesday, 22 November 2016
Artist Research: Moose Blood
The Background
Moose Blood are a self-proclaimed Emo-Punk band formed in Canterbury, Kent in 2012. In many of their songs they reference inspirations such as Brand New - a band that were 'big' in the Pop-Punk scene in the 90's and early 2000's. Also in their first album there were more references to other bands that influenced them in the 2000's such as Saves the Day and Say Anything.
When they formed in 2012 they released a demo for the song 'Bukowski' which became one of their most popular songs even currently.
Moose Blood are a self-proclaimed Emo-Punk band formed in Canterbury, Kent in 2012. In many of their songs they reference inspirations such as Brand New - a band that were 'big' in the Pop-Punk scene in the 90's and early 2000's. Also in their first album there were more references to other bands that influenced them in the 2000's such as Saves the Day and Say Anything.
When they formed in 2012 they released a demo for the song 'Bukowski' which became one of their most popular songs even currently.
After this, they worked on an EP named 'Moving Home', this contained: an instrumental that opened the EP called 'My Own Boat', 'Evening Coffee', the title track 'Moving Home', 'Carbis Bay', 'Drive' and finally the reworked version of 'Bukowski'. Their sound in this EP is very raw and is not altered much in post-production. Shortly after this, they also released two songs as singles 'Boston' and 'Orlando'.
November 2013, they collaborated with another small band 'Departures' to make a second EP, 'Departures/Moose Blood Split EP'. The only two songs from Moose Blood are 'Stay Here' and 'Girl'.
In 2014 they signed to No Sleep Records, a record company that many large punk bands such as Blink-182 have been signed to at some point in their careers. At the end of 2014 they went to the base of No Sleep in LA released their first album 'I'll Keep You In Mind From Time to Time'. It was well received in the US, it came in at number 9 on Rock Sound's 'Top 50 Albums of the Year' list and 45 in the US Billboard Heatseekers Albums.
More recently in 2016 they announced that they had signed to Hopeless Records for their new album. Their second album, titles 'Blush' is much less raw as they have a higher budget, this also means that the chances are that budget would also reflect in their music video productions but I do not have that budget as an A Level student.
Marketing
Moose Blood often use social media to market their products to their audience and also attempt to reach a wider audience, as they are still a new 'up and coming' band in the punk scene. They market from Facebook, Twitter and Instagram.
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| Moose Blood Marketing on Facebook |
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| Moose Blood Marketing on Twitter |
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| Moose Blood Marketing on Instagram |
Previous Music Videos
Gum
<iframe width="560" height="315" src="https://www.youtube.com/embed/Ld88m2jLhwY" frameborder="0" allowfullscreen></iframe>
- Narrative storyline that does not directly link to the lyrics.
- Artist is included in the video, live performance.
- A few of the shots relate to the lyrics but for the majority it is concept.
- Within the video there are links to the band's own merchandise but other than that, there don't seem to be other intertextual links.
- Throughout the video, there are no attempts to interact with the audience.
- The actors in the video aren't famous but are still the centre of the shots, the band feature for approximately 31 shots in the whole video.
- The video is of a medium pace, the average shot length is around 4 seconds in the first section. But after the first chorus, the shots shortened to an average of 2 seconds.
The elements I will most likely take from this is the idea of a narrative, however my narrative will almost entirely directly link to the lyrics. Also, the ratio of the narrative to the performance on screen.
Cheek
<iframe width="560" height="315" src="https://www.youtube.com/embed/JfrnlUg2p0k" frameborder="0" allowfullscreen></iframe>
- The video is entirely concept and only contains live performance, this is similar to other videos of theirs, such as Swim Down, Bukowski and Boston.
- All of the video is revolved around the artist being the centre of each shot.
- Because the video is a concept live performance, the visuals don't at all connect to the lyrics.
Monday, 14 November 2016
Change In Concept: 'Menswear' to 'Shimmer'
My original idea to make a music video for the song 'Menswear' by The 1975 hasn't worked out as the locations I intended to use are not accessible. For this reason I am changing songs to a new concept, 'Shimmer' by the emo-punk band 'Moose Blood'.
My idea for this video is a guy who is missing an ex-girlfriend, the video shows close-up and extreme close up shots of the girl in environments such as wooded areas, the moors and in a bedroom. In between these shots I will have takes of the guy (potentially the lead singer of the song) walking down a dimly lit cobbled street - as mentioned in the song. I will also have the guy laying on the sofa, lip-synching with the lyrics at that point in the song. At the same time he will be staring out of the window at a street light outside - the camera will be at a low angle that shows the 'protagonists' face and the street light in the same shot. I am not 100% that this narrative is the intended meaning of the song but it is the narrative I have created in my head. At the end of the song there is a gap in the song where I wish to have a faded blackout. When the heavier music drops back in, I am going to have car headlights behind the lead singer with a guitar playing the 'riff' and moving in time with the music. Up until the last line of the lyrics where it cuts to the lead singer stood in-front of the headlights and the girl walks into the centre of the shot to meet the guy. As the music fades out, the shot will fade out.
Thursday, 6 October 2016
Menswear Music Video Lyric Annotation
"Well I only brought 3, what you lookin' at me for?"
She's dressed in white and putting off crying.
"Well you're the best man, so what's the plan?
Why don't you talk to Matty about it?"
I said, "I only brought 3 like I told you before,
We're gonna have to ask about."
Free bar, that's the point.
Spilling Amaretto 'cause of previous joints.
I'm sitting with a girl, fortunate placing.
Preceding railing racket off a porcelain basin.
Who's he? Giving it the lips?
I've never seen him knockin' about.
He looks just like me, but 6 foot 3,
So I reckon you could knock him out.
"Well, I think I'll say a couple of words if you don't mind...
I never really got on with your bird the first time
I met her out, dressed in nowt, telling everybody you were shagging about."
Well, who's this? Going for the kiss,
I'm probably gonna yosh in your mouth.
Because it's 5 past 3, I can hardly see and I'm on the verge of passing out.
TIME
|
LYRIC
|
SHOT(S)
|
FX
|
00:00 - 00:10
|
high angle, main character passed out on the street |
slow motion
|
|
00:10 - 00:19
|
reverse tracking shot of main character stumbling up a road |
slow motion
|
|
00:19 - 00:39
|
reverse tracking shot with a bright light/band rectangle flashing filling the screen on the beat |
slow motion
|
|
00:39 - 00:42
|
when the clicks happen, the focus should be pulled away from the character and then back on |
slow motion
|
|
00:42 - 00:49
|
the main character walks up the steps of a hotel and as the beat changes, the main character walks reverse through the door into the hallway of a hotel |
slow motion
|
|
00:49 - 1:14
|
a few tracking shots following the main character walking through the hallway, at 1:14 when the beat changes again, the character walks through the door and into the main reception for the wedding |
slow motion
|
|
1:14 - 1:43
|
reverse walking through the reception away from a woman with people around him looking disgusted at the main character. Possibly with a fight also in the background (the main character is always the focal point of the shot) |
slow motion
|
|
1:43 - 1:48
|
Well I only brought 3, what you lookin' at me for?
|
an interaction between the main character and another male who is asking him about drugs but the main character is attempting to get away from him |
none
|
1:48 - 1:52
|
She’s dressed in white and putting off crying | at the end of this argument with the other character, the main character points towards a woman (the bride) looking distressed in the corner of the room with a group of other women |
none
|
1:52 - 1:57
|
Well you’re the best man, so what’s the plan? Why don't you talk to Matty about it? | a panning shot with motion blur to the male character talking to the best man. the main character (Matty) is out of focus in the background of the shot. |
none
|
1:57 - 2:02
|
I said, "I only brought 3 like I told you before,
We're gonna have to ask about."
|
over the shoulder shot of Matty leaning on a bar with a drink. that character comes back behind him. However he doesn't turn to look at him when he’s lip-synching the words. |
none
|
2:02 - 2:07
|
Free bar, that's the point.
Spilling Amaretto 'cause of previous joints.
|
main character being followed by the character from behind still with the drink, he drunkenly puts down the drink with force on a table and at the same time sits himself next to a woman sat a the table |
none
|
2:07 - 2:13
|
I'm sitting with a girl, fortunate placing.
Preceding railing racket off a porcelain basin.
|
over the shoulder shot, facing Matty and over the woman’s shoulder. Matty is clearly not listening and the woman gets frustrated but carries on talking. |
none
|
2:13 - 2:17
|
Who's he? Giving it the lips?
I've never seen him knockin' about.
|
two shot of Matty talking to the woman still but he turns behind him to the best man from before to point out a man getting rowdy by the bar |
none
|
2:17 - 2:22
|
He looks just like me, but 6 foot 3,
So I reckon you could knock him out.
|
mid shot of the main character lip synching into the camera. punching the air, the shot changes as the character spins and his back is facing the camera. |
none
|
2:22 - 2:30
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"Well, I think I'll say a couple of words if you don't mind...
I never really got on with your bird the first time
I met her out…”
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Matty turns from facing away from the camera to facing towards at a medium shot. lip-synchs these lines in his speech accompanied by drunken dance moves. He is holding a drink in the air like a ‘toast’ and is surrounded by the people previously seen in the video, sat down. |
none
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2:30 - 2:37
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“…I met her out, dressed in nowt, telling everybody you were shagging about."
Well, who's this? Going for the kiss,
I'm probably gonna yosh in your mouth.
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main character moves away from the ‘toast’ while still lip synching with related actions. when he gets just behind his chair is the the woman he was talking to earlier throwing herself at him but he pushes her away. |
none
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2:37 - 2:43
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Because it's 5 past 3, I can hardly see and I'm on the verge of passing out.
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final bit of lip synching with the protagonist walking towards the camera, stationed just outside the door of the reception. he walks from medium shot to close up. |
none
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2:43 - 2:52
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fade to a black out | ||
2:52 - 3:00
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first person shots, of the main character walking to the bathroom |
slow motion
|
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3:00 - 3:02
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referencing some of the lyrics that aren't already referenced, such as, the main character will do a line of cocaine in the bathroom of the hotel. |
sped up
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3:02 - 3:26
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similar shots to the opening section but in first person and in forward motion. | all of these shots switch on the beat from having a red filter to blue filter. |
Thursday, 22 September 2016
My Music Video Idea
Menswear - The 1975
My idea for a music video will be a literal narrative video based upon the meaning of the song Menswear by the Indie band The 1975. Menswear is about the lead singer Matty Healy at his best friend's wedding. The song suggests that they are at the wedding reception and there is a lot of drinking. They lyrics start off with the Matty telling someone that he 'only brought 3' here is referring to cocaine. This is anchored by a following lyric, 'proceeding railing racket off of a porcelain basin' this is referring to Matty sneaking off to snort cocaine off the sink in the bathroom. Because of this I am going to have a couple of shots of the main character doing drugs in a bathroom. The bathroom I will use will hopefully be the Craigland Hotel bathrooms, however I will need to get into contact with them. The opening shot of the video will be the main character passed out on a street, this will be the same shot as the final shot of the video. The song goes 1:44 before any lyrics appear in the song, in this first section I am going to have the events displayed or the aftermath of the events displayed in the lyrics in reverse and slow motion in parts, much like Alt-J's Breezeblocks video.
<iframe width="560" height="315" src="https://www.youtube.com/embed/rVeMiVU77wo" frameborder="0" allowfullscreen></iframe>
In the reverse, slow motion section, it will be in black and white and an increase in light in time with the electronic drum beat. During the lyrics, I am going to have the literal meaning of the lyrics acted out and some of the lyrics lip-synched into the camera lens. Also, during the lyrics it will be in colour but with the red and blue colours emphasised, this is seen in another 1975 video, Somebody Else.
<iframe width="560" height="315" src="https://www.youtube.com/embed/Bimd2nZirT4" frameborder="0" allowfullscreen></iframe>
The actual wedding reception will hopefully be set up in the hall of my school. As they have a large space with round tables that can easily be set out with balloons and other decorations to make it look as if it is an actual wedding reception. But once again I will need to make sure the space is available to use and the props are available.
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