Final Cut

Final Cut

The final cut had a major change in the structure of the video after I had feedback that the narrative wasn't clear. Also, another reasoning for this was that the video appeared to be split up from narrative and aesthetic shots and therefore I attempted to intertwine the two by putting the 'walking down the cobbled street' part in the second time the lyric appeared. Finally, I also added branding to the video as I added text of Moose Blood in a typical font that they have previously used in 3 different colours that appeared on top of different backgrounds during the final section of the strobe effect.

Rough Cut 5

Rough Cut 5

In this rough cut I further focused on the ending. I did another few swap rounds of the overlaying clips but I also added a different structure to the strobe effects nearer the end that I felt matched the music more than what I currently had. I also re-synced the second lip-sync clip because I had feedback that suggested it was not quite synched properly.

Rough Cut 4

Rough Cut 4

In this rough cut, I focused on the ending of my video. When I added the strobe effect I also wanted to change the overlaying clips to clips that were more appropriate. I experimented with many clips until I found the clips that I felt represented a relationship as I intended.

Rough Cut 3

Rough Cut 3

Rough Cut 2

Rough Cut 2

Rough Cut 1

Rough Cut 1

Conventions of a Music Video

Conventions of a narrative music video

• A music video generally can be a non-linear or a linear narrative. 
• A music video can also be closed or open.
• With a narrative there is a beginning, middle and an end.
• The events must make sense to the audience 
• It must be suggestive or at least imply what the intended reading is

Conventions of a group performance music video

• Generally there is a performance in the music video, where the audience sees the band either lip syncing or we see them on stage performing. 
• Mimed playing of instruments 
• Close-up shots of the singers face and the instruments being played
• Unusual camera shots; for example low close angles of the instruments 
• Crane shots over the audience 

Conventions of a solo performance music video

• Close-ups of the singer; emphasising them and that they are the main focus of the video

• A dance routine involved to bring the audience's attention

• First person mode of address so that the audience feels a connection with he singer and gets involved

• Often cutting between performance and narrative so that the audience want to keep watching

Star image 

• Certain profit stars will be selected and manufactured for the record label. 
• We are able to connote the meta narrative in music videos - this is where we are able to identify a stars personality and apply it to the music video. 
• stars such as; Madonna and Micheal Jackson were manufactured to be marketed in a certain way so that their record label could gain a profit