Call Sheet/Shooting Schedule

Call Sheet, with the days my actor will be needed

December Shooting Schedule

January Shooting Schedule

Pop Punk Music Video Analysis

Brand New - The Quiet Things That No One Ever Knows

• Narrative video that contains live performance from the band in between the narrative.
• Filter applied throughout.
• Some use of first person cinematography but mostly close up shots of the characters.
• Dark theme with it being set in a hospital and about an accidental car accident that results in death
• The visuals throughout almost directly link to the lyrics of the song.

Taking Back Sunday - MakeDamnSure

• Based around a live performance style video.
• Cuts between clips of loose links to lyrics. For example, "I just wanna break you down so badly" and there is a nature clip of a lion bringing down a gazelle.
• A lot of the clips relate to nature and animals killing other animals.
• Along with this there is also themes of humans destroying things such as buildings and natural things such as forests and cliff faces.
• Similar to Brand New there is a blueish filter applied to the liver performance sections of the video.

Target Audience Research

Moose Blood don't have a YouGov page but from my experience of the band, a similar band to them are Brand New - another pop punk band. However, Brand New were mostly popular in the 90's and 2000's. Moose Blood have a young fan base that on average range from 16-24 and female.

Demographic of the Target Audience of Brand New/Moose Blood

Relevant interests including: movies, video games, and sex and relationships. I can use this research to my advantage and include some of these hobbies to relate to the audience. For example, I could attempt to use some movie famous movie references in my video, for example the high angle shot in American Beauty' shot in 'American Beauty' (Moose Blood repeatedly reference American Beauty in other songs). Secondly, I could use the aspect of sex and relationships as the main theme of the video is about a relationship. Another notable thing would be that they are fairly heavily weighted to left wing politics, therefore the video would have to apply to this audience and potentially be more socialist in the way it is presented and possibly even marketed.

American Beauty high angle shot

Furthermore, because pop punk was at its prime in the 90's a lot of the fans from then still listen to new pop punk bands now as a reminiscence of their youth. For this reason, the video should also take into account the older consumers from the ages 30-50. The references to famous movies will address this audience but also the fact that the shot lengths are quite long and therefore easier to follow and they also follow a narrative.

An example of an older consumer of Brand New/Moose Blood

Shimmer Animatic

<iframe width="560" height="315" src="https://www.youtube.com/embed/lSsmraTdCf0" frameborder="0" allowfullscreen></iframe>

Storyboard

Lyrics Sheet: Shimmer

It's been a while since I saw you

You don't look the same

You taste different too

Would you even recognise me

If you saw me walking down that cobbled street?

We can start again

You know it's for the best

We can't just be friends

That share a bed

It's been a while since I saw you

You don't look the same

You taste different, too

Artist Research: Moose Blood

The Background

Moose Blood are a self-proclaimed Emo-Punk band formed in Canterbury, Kent in 2012. In many of their songs they reference inspirations such as Brand New - a band that were 'big' in the Pop-Punk scene in the 90's and early 2000's. Also in their first album there were more references to other bands that influenced them in the 2000's such as Saves the Day and Say Anything.

When they formed in 2012 they released a demo for the song 'Bukowski' which became one of their most popular songs even currently.

After this, they worked on an EP named 'Moving Home', this contained: an instrumental that opened the EP called 'My Own Boat', 'Evening Coffee', the title track 'Moving Home', 'Carbis Bay', 'Drive' and finally the reworked version of 'Bukowski'. Their sound in this EP is very raw and is not altered much in post-production. Shortly after this, they also released two songs as singles 'Boston' and 'Orlando'.

                                       

November 2013, they collaborated with another small band 'Departures' to make a second EP, 'Departures/Moose Blood Split EP'. The only two songs from Moose Blood are 'Stay Here' and 'Girl'.

In 2014 they signed to No Sleep Records, a record company that many large punk bands such as Blink-182 have been signed to at some point in their careers. At the end of 2014 they went to the base of No Sleep in LA released their first album 'I'll Keep You In Mind From Time to Time'. It was well received in the US, it came in at number 9 on Rock Sound's 'Top 50 Albums of the Year' list and 45 in the US Billboard Heatseekers Albums.

More recently in 2016 they announced that they had signed to Hopeless Records for their new album. Their second album, titles 'Blush' is much less raw as they have a higher budget, this also means that the chances are that budget would also reflect in their music video productions but I do not have that budget as an A Level student.

Marketing

Moose Blood often use social media to market their products to their audience and also attempt to reach a wider audience, as they are still a new 'up and coming' band in the punk scene. They market from Facebook, Twitter and Instagram.

Moose Blood Marketing on Facebook

Moose Blood Marketing on Twitter

Moose Blood Marketing on Instagram

Previous Music Videos

Gum

<iframe width="560" height="315" src="https://www.youtube.com/embed/Ld88m2jLhwY" frameborder="0" allowfullscreen></iframe>

• Narrative storyline that does not directly link to the lyrics.
• Artist is included in the video, live performance.
• A few of the shots relate to the lyrics but for the majority it is concept.
• Within the video there are links to the band's own merchandise but other than that, there don't seem to be other intertextual links.
• Throughout the video, there are no attempts to interact with the audience.
• The actors in the video aren't famous but are still the centre of the shots, the band feature for approximately 31 shots in the whole video.
• The video is of a medium pace, the average shot length is around 4 seconds in the first section. But after the first chorus, the shots shortened to an average of 2 seconds.

The elements I will most likely take from this is the idea of a narrative, however my narrative will almost entirely directly link to the lyrics. Also, the ratio of the narrative to the performance on screen.

Cheek

<iframe width="560" height="315" src="https://www.youtube.com/embed/JfrnlUg2p0k" frameborder="0" allowfullscreen></iframe>

• The video is entirely concept and only contains live performance, this is similar to other videos of theirs, such as Swim Down, Bukowski and Boston.
• All of the video is revolved around the artist being the centre of each shot.
• Because the video is a concept live performance, the visuals don't at all connect to the lyrics.

Change In Concept: 'Menswear' to 'Shimmer'

My original idea to make a music video for the song 'Menswear' by The 1975 hasn't worked out as the locations I intended to use are not accessible. For this reason I am changing songs to a new concept, 'Shimmer' by the emo-punk band 'Moose Blood'.

My idea for this video is a guy who is missing an ex-girlfriend, the video shows close-up and extreme close up shots of the girl in environments such as wooded areas, the moors and in a bedroom. In between these shots I will have takes of the guy (potentially the lead singer of the song) walking down a dimly lit cobbled street - as mentioned in the song. I will also have the guy laying on the sofa, lip-synching with the lyrics at that point in the song. At the same time he will be staring out of the window at a street light outside - the camera will be at a low angle that shows the 'protagonists' face and the street light in the same shot. I am not 100% that this narrative is the intended meaning of the song but it is the narrative I have created in my head. At the end of the song there is a gap in the song where I wish to have a faded blackout. When the heavier music drops back in, I am going to have car headlights behind the lead singer with a guitar playing the 'riff' and moving in time with the music. Up until the last line of the lyrics where it cuts to the lead singer stood in-front of the headlights and the girl walks into the centre of the shot to meet the guy. As the music fades out, the shot will fade out.

Target Audience Questionnaire